On All Things SEO

The Power of Local SEO: The Key Statistics Updated for 2024

On All Things SEO

In today’s digital landscape, local SEO has emerged as a critical component for businesses aiming to attract customers in their vicinity. As more consumers turn to search engines to find local services, understanding the latest statistics surrounding local SEO can provide invaluable insights for businesses looking to optimise their online presence. This blog delves into […]

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81,000 Searches Per Second. Ready To Transform Your Business?

On All Things SEO

One of the most striking statistics regarding Google’s search growth is the increase from 63,000 searches per second in 2016 to 81,000 searches per second in 2020 (Source: Worldometers, SearchEngineLand). This 28.6% increase in search volume not only highlights the growing reliance on search engines for information but also underscores a significant shift in consumer

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57.8% of Global Web Traffic is Driven by Organic Search

On All Things SEO

The statistic that “Google organic search is responsible for 57.8% of the world’s web traffic” (Source: Sparktoro) underscores the critical role that search engine optimisation (SEO) plays in the digital landscape. This figure is not merely a number; it reflects a profound shift in how consumers access information and make purchasing decisions. In an era

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High-Quality Content, Page Experience, and Links: The Top Three 3 Factors in Google’s SERPs

On All Things SEO

Statistic: High-quality content, page experience, and links are ranked as the top three ranking factors in Google’s search results (Source: Search Engine Journal). Understanding the Statistic This statistic underscores a critical shift in the digital landscape, where the quality of content, user experience, and the authority of links are paramount for achieving visibility in search

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60% of Top Google Results Are 3+ Years Old: How This Affects Your SEO Strategy

On All Things SEO

Statistic: Nearly 60% of the pages ranking in the top 10 Google results are 3 or more years old (Source: Ahrefs). In the ever-evolving landscape of digital marketing, the longevity of content has emerged as a critical factor influencing search engine optimisation (SEO) strategies. The statistic from Ahrefs highlights a significant trend: a substantial portion

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The Significance of Online Search Behaviour in the US Market

On All Things SEO

Statistic: “49% of US consumers start their search when shopping online on a search engine like Google” (Source: eMarketer). Understanding the Statistic This statistic highlights a critical trend in consumer behaviour, indicating that nearly half of all online shoppers initiate their purchasing journey through search engines. This trend underscores the importance of search engine optimisation

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1,447 Words: The Key to Dominating Google’s First Page?

On All Things SEO,

One compelling statistic in the realm of SEO is that organic search results that rank on page 1 of Google contain an average of 1,447 words (Source: Backlinko). This figure is significant as it highlights a critical trend in content marketing and search engine optimisation strategies. In an era where content is king, understanding the

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49% Trust Organic Search: Unlocking High ROI in Marketing Strategies

On All Things SEO

Statistic: 49% of marketers report that organic search has the best ROI of any marketing channel (Source: Search Engine Journal). In the ever-evolving landscape of digital marketing, the statistic that nearly half of marketers consider organic search to yield the highest return on investment (ROI) underscores a critical trend: the increasing importance of search engine

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The 27.6% Click-Through Rate: A Key Indicator for Business Growth

On All Things SEO

The statistic that the #1 result in Google garners approximately 27.6% of all clicks (Source: Backlinko) is a pivotal insight for businesses aiming to enhance their online presence. This figure underscores the critical importance of search engine optimisation (SEO) in driving traffic to websites. In an era where digital visibility can make or break a

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Google’s 91.54% Market Share in the Search Engine Market

On All Things SEO

The statistic that Google currently holds a staggering 91.54% market share of the search engine market worldwide (Source: Statcounter) is not merely a number; it represents a profound shift in the digital landscape that has significant implications for businesses across various sectors. This dominance underscores the necessity for companies to prioritise their online presence and

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The Significance of Google’s 200 Ranking Factors in SEO Strategy

On All Things SEO

Statistic: Google uses over 200 factors in their algorithm for ranking websites (Source: Backlinko). In the ever-evolving landscape of digital marketing, understanding the intricacies of search engine optimisation (SEO) is paramount for businesses aiming to establish a robust online presence. The statistic that Google employs over 200 ranking factors is not merely a number; it

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Internal Linking vs Backlinks

On All Things SEO

Internal linking and backlinks are both crucial for SEO, but they serve different purposes. Internal links connect pages within your website, enhancing navigation and user experience. Backlinks, however, are links from other websites pointing to yours, boosting your site’s authority and search engine ranking. Understanding Internal Linking Internal linking is the practice of hyperlinking words

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How Does Topical Authority Affect Search Engine Rankings?

On All Things SEO

Topical authority significantly impacts search engine rankings by establishing a website’s expertise in a specific subject area. Websites that consistently produce high-quality, relevant content are more likely to rank higher, as search engines favour those that demonstrate comprehensive knowledge and engagement with their audience. Understanding Topical Authority Topical authority refers to the perceived expertise of

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How to Build Topical Authority

On All Things SEO

Building topical authority involves creating high-quality, relevant content that demonstrates your expertise on a subject. This requires consistency, in-depth knowledge, and strategic optimisation of keywords. Understanding Topical Authority Topical authority in SEO refers to the perceived expertise a website or content creator has over a specific subject. Establishing this authority is crucial for improving search

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