Organic Traffic

The statistic that “Google organic search is responsible for 57.8% of the world’s web traffic” (Source: Sparktoro) underscores the critical role that search engine optimisation (SEO) plays in the digital landscape. This figure is not merely a number; it reflects a profound shift in how consumers access information and make purchasing decisions. In an era […]

Ah, organic traffic—the holy grail of digital marketing, the elusive unicorn that every brand and business yearns to capture. It’s the kind of traffic that doesn’t come with a price tag, yet it holds the potential to transform a mere website into a bustling hub of activity. But what is it about organic traffic that