The Hidden Power of Metaphor: Why Your Brain Loves a Good Analogy

On Rhetoric and Literary Devices

Remember that ancient mobile phone you had in 1999? The one with the aerial that could take someone’s eye out? Well, that aerial was about as useful as a chocolate teapot. It did absolutely nothing for reception – it was pure metaphor, a visual shorthand that screamed “I am a device for communicating across vast […]

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