Anadiplosis

Anadiplosis is a rhetorical device that involves the repetition of the last word or phrase from one sentence or clause at the beginning of the next. This technique creates a sense of continuity and engagement, allowing ideas to flow seamlessly while emphasising key concepts. In the world of copywriting, particularly in crafting effective headlines, anadiplosis […]

Deviancy, in the right hands, becomes genius. Genius is what separates the mundane from the memorable. Memorable writing has a certain magic about it. Magic that makes you pause, ponder and appreciate the peculiar power of words. I’ve long been fascinated by linguistic devices that shouldn’t work, but do. Do you know what particularly tickles