Let’s have a candid chat, shall we? If you’re a man in the business game, you’ve probably felt the sting of a frustrating truth: hard work, while noble, often feels like a punch to the nuts. You can toil away, burning the midnight oil, and yet, at the end of the day, it can feel like you’re running on a treadmill—exerting all that energy but getting absolutely nowhere.
Now, don’t get me wrong. When you first set out on your entrepreneurial journey, hard work is your best mate. It’s what gets you off the ground, what fuels those long nights and grinding weekends. You’ve probably got the war wounds to prove it—sleepless nights spent wrestling with spreadsheets, the agony of “just one more thing” that needs doing after a full day of graft. It’s a rite of passage, really.
But here’s the kicker: graft only gets you so far. Sooner or later, every man running his own business hits an invisible wall. You push, you work, you graft harder than ever, and yet the damn thing doesn’t budge. You find yourself trapped in a cycle, hoping that if you just keep doing the same thing over and over again, somehow, things will magically change. It’s a classic case of fooling yourself into believing that because you’ve put in the hours, you deserve more.
And let’s be honest, many of us do deserve more. We’ve sacrificed, we’ve hustled, and we’ve poured our hearts into our businesses. Yet, deep down, we all know the world doesn’t operate on a meritocracy. It never has. The harsh reality is that after a certain point, that ‘grafter mentality’ can actually hold you back. It’s like being stuck in a hamster wheel, expecting that if you just run a little faster, you’ll break free. Spoiler alert: you won’t.
So, what’s the solution? You’re faced with two roads: the first is to hire more employees. Now, let’s be clear—this can often feel like an expensive headache, akin to a colonoscopy. The second option? Automation. Yes, you heard me right. Transform your ordinary business into a well-oiled machine that doesn’t rely solely on graft to scale and generate profits.
Now, I can hear the sceptics already. “But Rory, I need people to run my business!” Sure, you might need a handful of employees to handle the day-to-day operations. But imagine a scenario where the machine takes care of everything else. Picture it: writing reports, making sales, managing projects, talking to customers, getting paid, and even doing quotes—all automated.
Let’s take a real-world example. This month, Paul hit £39K by the 14th. His previous best for a full month was £31K. And guess what? He did it all with zero staff. That’s a tidy sum landing in his pocket every month, all thanks to automation.
Now, you might be thinking, “That sounds great, but how do I get there?” The answer lies in embracing a mindset shift. The men who have joined my ranks—ordinary blokes from ordinary backgrounds—are now doing extraordinary things. Engineers, financial advisors, surveyors, accountants, builders, and the like, all using the S.A.S Protocols™ to push beyond what they thought was possible.
2024 has been our best year yet, and I can’t help but wonder: what if your competitors decide to join us in 2025? I wouldn’t want to be on the receiving end of that body blow.
Here’s the crux of the matter: when the business is yours, the buck stops with you. You’re the one who makes the call. You can keep grafting and hoping for a miracle, or you can change your game entirely.
Now, let’s not kid ourselves—automation isn’t a magic wand. It requires an upfront investment of time and resources. But think of it as planting a seed. You nurture it, you water it, and eventually, it grows into something that can sustain you without the constant grind.
Moreover, automation doesn’t just free up your time; it allows you to focus on what really matters—growing your business, innovating, and perhaps even enjoying a bit of life outside of work. Imagine having the time to strategise, to think creatively, to explore new opportunities.
And let’s not forget the psychological benefits. The weight of constant graft can be exhausting. It can lead to burnout, frustration, and a sense of hopelessness. By automating processes, you’re not just improving efficiency; you’re also reclaiming your mental space. You’re giving yourself permission to step back and breathe.
So, what’s it going to be? Will you continue to grind away, hoping for a different result? Or will you take the leap and embrace automation, transforming your business into a machine that works for you?
The choice is yours, but remember: in this game, it’s not just about working hard. It’s about working smart. And that, my friends, is where the real magic happens.