Understanding Local SEO
Local SEO is essential for plumbing and drain service companies today. It has replaced the Yellow Pages as the primary way for businesses to connect with local customers. Creating a Google Business Profile (GBP) allows your business to show up on Google Maps and in the local pack, a section of search results that appears at the top of the page. This visibility includes key details like your business name, address, average rating, operating hours, and customer reviews.
With 96% of consumers finding local businesses through search engines, effective local SEO is crucial. This case study focuses on how we improved a drain service company’s organic traffic through targeted content creation and link-building.
The Client: A New Drain Service Company in New York
Our client was a newly established drain and sewer service company in New York. They faced significant challenges:
- New Domain: As a new business, their domain was untrusted by Google, making it difficult to rank.
- Lack of Authority: The website had very few backlinks, limiting its ability to rank for relevant keywords.
Despite providing excellent service, the client was not ranking well for important local keywords, which meant they were missing out on potential revenue.
Keywords are the terms users search for online. For example, ‘best drain cleaners NY’ is a keyword relevant to our client. Ranking high for such keywords is essential since most users only click on the first few results.
Recognising their need for SEO assistance, the client reached out to us after reviewing our case studies.
Setting Up with Clout
During our initial consultation, we determined that the client required extensive work, leading us to implement a Clout X campaign. Clout X is our managed SEO service that provides a comprehensive strategy tailored to the client’s needs.
Our main goals for this client were to build their authority and improve their keyword rankings through:
- Content Creation
- Link-Building
Before starting these strategies, we conducted an SEO audit to evaluate the client’s website.
The SEO Audit: Identifying Issues and Quick Wins
Every Clout X campaign begins with an audit of the client’s website to analyse its performance on search engines.
We first addressed technical errors such as slow loading speeds, duplicate content, broken links, and orphan pages. After fixing these issues, we looked for easy-win keywords—keywords where the site was already ranking but not on the first page. Keywords ranking between positions 4 and 30 are considered easy wins, as they can be improved with simple optimisations.
In this case, we found only a few easy-win keywords due to the newness of the domain.
The Strategy: Regular Blogging and Backlink Building
To improve keyword rankings, we focused on regular content creation. We published blog posts that provided:
- Useful, accurate information for the target audience
- Clear structure with subheadings
- Call-to-actions (CTAs) to encourage conversions
Each blog topic was based on thorough keyword research to ensure relevance.
We also built high-quality backlinks to the client’s main service pages. These backlinks are crucial for enhancing rankings and establishing trust with search engines.
The Results: Increased Traffic and Rankings
Our efforts quickly led to noticeable improvements. Before joining Clout X, the client was nearly invisible online, attracting very few organic visitors each month.
After implementing our strategies, the client’s organic traffic increased significantly. Over six months, their traffic and referring domains steadily rose. They are now ranking for over 100 local keywords, driving substantial traffic to their service pages.
Final Thoughts
If you want to increase traffic, leads, and sales for your plumbing service, consider partnering with Clout. We’ll handle the SEO process while you focus on running your business. Reach out for a consultation to get started.
